Did your subscribers run away in terror? 5 tips to prevent it
Did your subscribers run away in terror? 5 tips to prevent it
Blog Article
The figure in question is part of the 2024 Advertising Preferences Survey , conducted by GetApp . For this purpose, nearly 6,000 people from copyright, India, Brazil, Mexico, the United Kingdom, France, Italy, Germany, Spain, Australia, Japan, and, of course, the United States were surveyed. While the sample size is not large, it seems significant.
At first, I thought it was just
Another one of many pieces of content proclaiming the death of my good old friend, email marketing. However, after absorbing the blow (in true boxing style), I continued reading and realized I was wrong . Ultimately, the report is a strong defense of using email in your marketing strategies.
After reading a few paragraphs, I discovered that it was actually a justification of email as a basic marketing tool. But not Belize Email Database only that: it also highlights the main mistakes people make when using this powerful tool , the only one that has accompanied me throughout more than 26 years of my career as a digital entrepreneur.
It's normal, and necessary
For subscribers to unsubscribe from your email list. It's the rules of the game . However, the fact that 40% of them do so every week is, to say the least, a wake-up call. An action that, of course, to avoid misunderstandings, isn't solely the responsibility of brands or companies.
So? Humans are weak
By nature, we are weak. And more often than we'd like to admit, we take actions we later regret. Especially if the result is a flood of emails you stop reading, never even open . It was an uncontained impulse, just a sudden outburst.
Perhaps because there was an incentive: a free resource you couldn't miss. An ebook , a PDF report, access to a masterclass , or an irresistible promotion, among others. Those cravings that we often give a quick glance to, only to become digital trash on a device or in the cloud. "I'll look at it later ," we think.
And of course there's almost
Never an afterthought. However, we bear the consequences of that impulsive click: every day, without fail, we receive one or more Purchase Email Leads emails from that company, person, or brand that, ultimately, we're not interested in . That's when we take matters into our own hands and unsubscribe. "No more!" is the motto. But, we know, we fall again later.